Netflix has found tremendous success with some of its sports docu-series like the widely popular Formula-1 special, Drive to Survive. Similar formats like the PGA Tour Neftlix series, Full Swing, and IndyCar’s 100 Days to Indy on The CW. And now it appears NASCAR Series will get the same treatment, with Dale Earnhardt Jr. serving as a co-producer on the project.
Netflix announced Tuesday that a new series following the 2023 NASCAR Cup Series playoffs and championship race will debut in 2024. Hall of Fame driver Dale Earnhardt Jr. will co-produce the show alongside the team behind ESPN’s Michael Jordan-themed miniseries, The Last Dance.
Adam Stern of Sports Business Journal reported the news, stating:
“Drivers and teams have been informed of the plans and are working with NASCAR on the effort, some of the people familiar with the matter said,” Stern wrote. “The financial terms of the proposed deal could not yet be confirmed, and it was unclear when the show would debut. NASCAR had no on-record comment for this article. NASCAR has previously worked with Netflix: a docu-series on Bubba Wallace’s journey aired on the platform in 2022 and later won a Sports Emmy award.”
Dale Earnhardt Js. retired from full-time NASCAR competition in 2017. He launched the Dirty Mo Radio Network in 2013. Since its inception, it has added several different forms of content, including podcasts and online docu-series like Roots & Revivals, an original production that takes a closer look at old racetracks in small towns.
Even though he never dominated the NASCAR circuit in the same way his iconic father did, Earnhardt Jr. is a legendary figure and Hall of Famer in racing, nonetheless.
Ten of his 26 Cup victories came at Daytona and Talladega, including Daytona 500 wins in 2004 and 2014. In 2006, Junior officially became a team owner when he founded JR Motorsports.