They will be taking a few nips down in Knoxville, but it’s all for a good cause. The Volunteer Club, a likeness collective for University of Tennessee athletes, announced the launch of the Volunteer Club Vodka, where 25% of proceeds will go to support student-athletes.
“Volunteer Club Vodka isn’t just another spirit; it’s a celebration of the Tennessee legacy,” Volunteer Club Director of Digital Marketing Sheridan Gannon wrote in a press release. “As supporters enjoy a glass, they also directly contribute to the future success of Tennessee Athletics.”
The pot distilled, 100% corn vodka is made by Foundry Distilling Company based in West Des Moines, Iowa. A 750 ml bottle costs between $21.99 and $25.99, according to Gannon. Bottles will be available in liquor stores across Tennessee next week.
About 90% of the money raised goes toward student-athletes, according to the club’s press release. The Volunteer Club works as a form of NIL for those types of students.
The Volunteer Club’s decision to release vodka could lead to more substantial profits because vodka is generally priced higher than beer. The estimated profit per bottle is around $7. The Volunteer Club’s approach of using alcoholic beverages as a revenue stream has gained momentum among NIL (name, image, likeness) collectives.
The club is facilitated by the sports and media agency, Spyre Sports Group.
It’s been a fairly eventful year for UT, as they recently brought back the legendary Peyton Manning to serve as the school’s ‘Professor of Practice’, adding him as an official member of the coaching staff and faculty. He joins head coach Josh Heupel as the Vols get set to kick off on Saturday, Sept. 2, at home against Virginia.