Kim Kardashian, Odell Beckham
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Model and influencer Kim Kardashian is now getting into the WNBA game. It should not be considered too much of a surprise given the growing popularity of women’s basketball and Kim’s knack for making money.

Kardashian announced on Monday that her underwear brand SKIMS is now the official partner of the growing women’s league.

“As the official underwear of the @WNBA, SKIMS is as comfortable as it gets. Just in time for the season tip-off Candace Parker, Cameron Brink, Kelsey Plum, Dijonai Carrington, and Skylar Diggins-Smith sport our Fits Everybody collection,”Kardashian said in a statement on X.

Related: Kim Kardashian, Odell Beckham Jr. Call It Quits

WNBA Popularity Continues To Grow With Latest Kim Kardashian News

WNBA, Kim Kardashian
Credit: Gary A. Vasquez-USA TODAY Sports

The WNBA’s brand continues to grow at an all-time clip. That’s been aided by record-setting former Iowa Hawkeyes star Caitlin Clark, who is set to make her regular-season debut as the 2024 campaign opens on Tuesday.

Obviously, the two-time reigning champion Las Vegas Aces have also played a major role in the increased popularity of the league. Stars from the WNBA took to social media as a way to coordinate with Kardashian and his SKIMS brand.

Here are some of the best posts.