Olivia “Livvy” Dunne, a former LSU gymnast and non-stop social media sensation, has partnered with Fanatics Sportsbook to promote their betting platform for the 2025 football season.

She stars in a new digital series called “Explained by Livvy Dunne,” featuring cinematic ads directed by Grammy-winning filmmaker Calmatic.

The new ad campaign comes with various explainers by Dunne on how to use features on Fanatics, with hilarious versions showing her on a couch on a blocking sled, devouring a turkey leg, and even lounging in the bathtub.

Thank you, Livvy.

The ads, which include quirky scenes such as the aforementioned bathtub at the Rose Bowl, highlight Fanatics’ betting features such as the Gameday Guarantee, FanCash promotion, and Fair Play protection.

Livvy Dunne Giving Advice on How to Score Big

The latest ad campaign introduces Fanatics’ new tagline, “Winning Hits Different Here,” emphasizing their unique offerings.

And with Livvy Dunne in the fold, explaining how bettors can take advantage of these betting features, it’s sure to be a massive hit.

Fanatics Sportsbook, described as the fastest-growing in America, aims to attract both new and existing bettors with this creative approach. At the very least, they’re going to attract some young eyeballs to the screen with ads showing off Dunne.

Fanatics Sportsbetting Chief Marketing Officer, Selena Kalvaria, issued a statement to Complex, noting that very fact.

“By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences – and new ones, too,” Kalvaria explained. “With Livvy, we have a national champion explaining Fanatics Sportsbook in unexpected, cinematic ways that showcase the Fanatics difference.”

The campaign launched earlier this week and will run throughout the football season across various media platforms.

Always Staying in the Spotlight

Teaming up with Livvy Dunne is a brilliant move on the part of Fanatics Sportsbook. She tends always to remain in the spotlight and relevant.

Dunne made headlines when she performed a stunning split during her debut at the Sports Illustrated Swimsuit Runway Show in Miami back in May.

“I kinda think dropping into a split would be fun and show my athleticism. And I don’t think I’ve ever seen anybody do it,” she said of her mindset heading into the event.

“And yeah, I oiled myself up and dropped into a split … It was so much fun.”

Not nearly as much fun for those who got to witness the split heard round the world.

Livvy Dunne has been one of the most marketable stars in college sports history, thanks significantly to Name, Image, and Likeness (NIL) payments.

A New York Post report has described Livvy as a “$9.5 million NIL legend.”

It’s clear she intends to keep that momentum going following her successful college athletics career.

Explore More: Livvy Dunne’s Next Career Move Involves Teaming Up With Paige Spiranac