A company owned by Bill Belichick, the 73-year-old North Carolina football coach, and managed by his 24-year-old girlfriend, Jordon Hudson, has had their trademark application for phrases he made popular while building a dynasty in New England rejected.

Belichick owns TCE Rights Management LLC, a company that recently filed to trademark the phrases in question.

Here’s the fun part – All four phrases were previously trademarked by the Patriots when Belichick was serving as head coach. But apparently, Hudson, as the company’s CEO, thought she could get the rights by adding the phrase “Bill’s version” in parentheses.

Not only did that tactic fail, but it appears to be a play on the “Taylor’s Version” concept that Taylor Swift employed—a strategy of re-recording her first six studio albums to regain ownership and control of her master recordings.

Bill Belichick, one of the most gruff, guarded, and standoffish coaches in NFL history, is now cavorting with cheerleaders half a century younger than him and taking legal advice from Taylor Swift. Amazing.

Jordon Hudson gets Rejected

TCE Rights Management filed 14 trademarks on Belichick’s behalf in April, and four of them came back from the patent office stamped as rejected.

“Do Your Job (Bill’s Version),” “Ignore the Noise (Bill’s Version),” “The Belestrator (Bill’s Version),” and “No Days Off (Bill’s Version)” were all rejected on the premise that they would confuse people since the Patriots already own the trademark.

ESPN reports that the trademarks were rejected because “it is likely consumers would be confused, mistaken or deceived as to the commercial source of the goods and/or services of the parties.”

Trademark attorney Josh Gerben of the firm Gerben IP mocked the effort in comments to the network.

“It was very obvious that the USPTO would refuse these applications from the start,” said Gerben. “They’re too similar. Like, I can’t say I’m going to make ‘Nike shoes (Josh’s version).'”

“Once somebody has a trademark registered on a name or a phrase, you’re not able to just simply add something to it and get it registered.”

The patent office gave TCE three months to appeal the decision.

READ MORE: Company Owned by Bill Belichick and Managed by His 24-Year-Old Girlfriend Trying to Trademark ‘Gold Digger’

Now, I ain’t sayin’ she a Gold Digger

Despite the bad news, it does not appear the trademark office has rendered a decision yet on other applications submitted by Jordon Hudson and the company. Particularly one for the phrase “gold digger.”

No, we’re not kidding.

TCE, as reported here at Bounding Into Sports, filed to trademark the term “Gold Digger” for use on jewelry and key chains. Trying to trademark the term “gold digger” seems like a blatant attempt to snatch the phrase from public discourse so it can’t be used to describe Hudson. 

And wouldn’t you know it, the Charlotte 49ers, opponents of the North Carolina Tar Heels this past week, coincidentally broke out something they called the “Gold Digger Cam.”

Under Hudson’s direction, the company owned by Bill Belichick has submitted a total of 17 trademark applications in early 2025. Trademarking phrases increases brand value and generates revenue through licensing.

Sounds like somebody is trying to make bank off Belichick’s name. Almost like something a “gold digger” might do.

Also Read:Phillies Karen Gets Big Offer for Home Run Ball She Demanded From Kid – She Just Has to do One Thing