The WNBA superstar Caitlin Clark is more popular than ever these days. This was just shown once again, when Clark went Hollywood in a very literal way!
Clark Goes Hollywood
Clark, 22, has scored her own massive Nike billboard right on Hollywood Boulevard. It shows the Indiana Fever Point Guard in action alongside the tagline, “You can’t win. So win.”
Clark took to Instagram to promote her Nike campaign along with the caption, “You’ll be told you can’t do it. So do it anyway.”
Check out Clark’s Hollywood Boulevard billboard below. Not going to lie, they are pretty sweet.
Related: Caitlin Clark Reveals What It’s Like Watching Chiefs Game With Taylor Swift – ‘We Had So Much Fun’
Clark’s Nike ‘So Win’ Campaign
Clark is one of nine female athletes featured in the new one-minute Nike “So Win” ad. Others include Sabrina Ionescu, Jordan Chiles, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson (formerly Smith)
“Women’s sport isn’t the future, it’s right now,” Ionescu said. “We’re seeing it in packed arenas, in TV ratings, in the way people are showing up for the game like never before. Commanding attention isn’t about being the loudest in the room. It’s about making sure that when you step up, everyone takes notice.”
All true, and all thanks to Caitlin Clark.
“At Nike, we make sure the athlete is at the center of everything we do, from product creation to storytelling,” added Nike CMO Nicole Hubbard Graham. “We are at our best when we are representing the voice of the athlete and their voice becomes our voice. This brand anthem, featuring elite Nike athletes, is a perfect example of how we can inspire everyone to win, whatever that means for them.”
Check out the ad for yourself below.
Graham later told Fast Company that her company has been trying to emphasize the achievements of female athletes as of late. This makes Clark the perfect person to be highlighted in the new Nike campaign.
“Women are just absolutely shattering records right now, selling out stadiums, ticket sales, commanding contracts like you’ve never seen before, and being placed with probably some of the harshest expectations of how you’re supposed to act,” Graham said. “And I think they will redefine what it means to be athletes and personalities of the future.”
In April of last year, Clark signed an eight-year, $28 million endorsement deal with Nike. The deal even includes a signature shoe for Clark. With this deal, she made history by signing the most lucrative shoe deal ever in women’s basketball.
Nike CEO Weighs In
Last month, Nike CEO Elliott Hill confirmed that Clark’s signature shoe is currently in development.
“We had Caitlin Clark in today. I don’t think you saw that,” Hill said. “She was in yesterday, working on her signature shoe that will launch. We are working on her logo and her design of her logo.”
Later in the interview, Hill opened up about Clark’s massive Nike deal.
“When we running just ‘Basketball,’ we never got to the women’s opportunity,” he explained. “But by having this small team that is focused on ‘Women’s Basketball,’ it unlocked, we believe, opportunities for the game of basketball and in product.”
In just one season playing professional basketball, Clark has already done so much for the WNBA. If anyone deserves a billboard on Hollywood Boulevard, it’s Caitlin Clark. We can’t wait to see where her Nike deal takes her next!
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