Intermarkets, Inc. is an online advertising management services firm that offers advertisers opportunities to display their interactive ads on websites that are included within the Intermarkets Portfolio. Our services streamline the selection and delivery of interactive ads for advertisers and website publishers. We also provide targeted advertising services using non-personal information that is gathered across multiple, unaffiliated websites.
We are committed to following the National Advertising Initiative’s (NAI) privacy principles.
Information We Collect through the Site
Mediavine Programmatic Advertising
The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.
Mediavine partners with the following data processors:
Personally Identifiable Information:
We collect information that personally identifies you, such as your name, username, email address, credit card details, and other information as we may from time to time request at our discretion (“Personally Identifiable Information”) only if you choose to share such information with us. For example, you may be asked to provide us with certain Personally Identifiable Information when you register with or use our services, when you register with or use the Site, and at other times. The decision to provide this information is optional; however, if you elect not to register with or provide such information, you may not be able to access certain content, features, or services available on or through the Site. We reserve the right to send you certain communications relating to the Intermarkets service, such as service announcements, administrative messages, special promotions, and Intermarkets newsletters, which are considered part of your account, without offering you the opportunity to opt out of receiving them.
Non-Personally Identifiable Information:
We automatically collect Non-Personally Identifiable Information when you use the Site. Non-Personally Identifiable Information includes demographic information (such as age, gender, city or state) and a user’s click stream information. Click stream data is anonymous and can include information such as your IP address, Web pages viewed, the date and time at which those pages were viewed and interaction with content and advertisements on those Web pages. Technologies used to collect this click stream data include cookies and Web beacons. Intermarkets collects Non-Personally Identifiable Information and stores it in log files. We use this information to help us understand how people use our Site. For example, each time you use the Site we automatically collect the type of Web browser you use, your operating system, your ISP, which pages you view, and the time and duration of your visits to the Site.
We may augment our click stream data with non-personally-identifiable behavioral and demographic data from third party Services Providers (defined below) to target and serve some of the advertisements you see on the pages of our Site and those of our Portfolio publishers. This anonymous data may include such things as zip code, age, gender, and income range. We utilize the non-personal information described above to better customize the sort of advertisements you see. This information also may be used to help measure and research an advertisement’s effectiveness, or for other purposes. We also aggregate anonymous cookie data in order to identify large audience segments that assist advertisers in targeting their campaigns to the most relevant Internet audience.
The use and collection of information by our third-party advertising Service Providers is governed by the individual privacy policies of those providers.
The majority of our advertising Service Providers are members of the NAI. You can obtain more information about these advertising service providers’ information collection practices, and opt out of such practices (and at the same time opt out of the collection practices of other, or all, NAI members) by following the opt out instructions on the NAI’s website at http://www.networkadvertising.org/managing/opt_out.asp
Cookies and Web Beacons:
Some of our Service Providers may use their own cookies and Web beacons in connection with the services they perform on our behalf. If you would like more information about these practices and to know your choices about not having this information used by these companies, please click here.
How We Use and Share Information Collected through the Site
Intermarkets may share Personally Identifiable Information with its service providers that help Intermarkets provide the services that you request (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as credit card processing, advertising, analytics tools, data management services, Web hosting, and Web development. We provide our Service Providers with the information needed for them to perform these services, however, each Service Provider must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your information from unauthorized access, destruction, use, modification or disclosure.
A Note Concerning Analytics Service Providers: We participate in advertising services administered by third parties, such as Google. For example, we have implemented or are in the process of implementing the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting.
The ad services may track your online activities over time by collecting information through automated means, including through the use of the automated technologies described above, and they may use this information to show you advertisements that are tailored to your individual interests and/or based on prior visits to our Websites. We and third-party vendors, including Google, may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together (i) to inform, optimize, and serve ads based on past visits to our website and (ii) to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site. For example, we use Remarketing with Google Analytics to allow Google to show our ads to our visitors across the Internet. We also may use data from Google’s Interest-based advertising or third-party audience data (such as age, gender, and interests) with Google Analytics to understand our audiences and to customize the delivery of our ads.
To learn more about interest-based advertising generally, including how to opt out, click here. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page.
Non-Personally Identifiable Information Only:
We may use, and disclose to third parties, certain Non-Personally Identifiable Information regarding the Site (e.g., number of visits, page views, and the like) without your permission. However, such information does not identify you individually.
Compliance with Laws and Law Enforcement:
Intermarkets cooperates with government and law enforcement officials and private parties to enforce and comply with the law. Intermarkets reserves the right to disclose Personally Identifiable Information and Non-Personally Identifiable Information to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of Intermarkets or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
Cookie Opt-Out Procedure
IF YOU DO NOT WANT INTERMARKETS TO SERVE ADVERTISING TO YOU USING OUR COOKIE, CLICK HERE TO REPLACE YOUR UNIQUE INTERMARKETS COOKIE WITH OPT-OUT COOKIES FROM AOL ADVERTISING AND LOTAME SOLUTIONS.
YOU CAN ALSO OPT OUT OF RECEIVING COOKIES FROM OTHER MEMBERS OF THE NETWORK ADVERTISING INITIATIVE BY CLICKING HERE.
This opt-out functionality is cookie-based. When you receive this cookie, Intermarkets’ systems will know that you have opted out and will not attempt to assign other Intermarkets cookies in the future. In order for the opt-out to work on your computer, your Web browser must be set to accept third-party cookies and the Intermarkets opt-out cookie must remain on your computer for us to recognize you as an opt-out user. If you buy a new computer, change Web browsers, or delete this cookie, you will need to perform the opt-out task again.
PLEASE NOTE that if you erase or otherwise alter your browser’s cookie file (including upgrading certain browsers) you may need to opt out again.
Third Party Websites
Spyware or Adware
These terms refer to applications that are downloaded to your computer. These types of applications deliver ads (usually in the form of pop-up type ads) based on your web usage. We do not participate in any way with spyware or adware applications, and we do not download these types (or any types) of applications without your expressed acceptance. Cookies and .swf files are not spyware or adware, and they are not harmful to your computer.
Please be advised that, whenever you voluntarily post information to any Intermarkets community page or any other public forums, such information can and may be accessed by the public. This means that any person or entity with access to such information can potentially use it for any purpose, including sending unsolicited communications.
We recognize the importance of safeguarding the confidentiality of your information. Accordingly, we employ standard security measures designed to protect your information from unauthorized access. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. Therefore, while we strive to protect any information you transmit on or through the Site, please be advised that Intermarkets assumes no responsibility or liability for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond Intermarkets’ reasonable control.
Processing in the United States
We process and store all information in the United States. By using our Site, you agree that the collection, use, transfer, and disclosure of your Personally Identifiable Information will be governed by the applicable laws in the United States.
Children’s Privacy Statement
The Intermarkets Site is directed to, and intended for use by, adults only. We do not knowingly collect information from children under the age of 13. If we become aware that we have inadvertently received information from a child under the age of 13, we will delete such information from our records. Because we do not knowingly collect any information from children under the age of 13, we also do not knowingly distribute such information to third parties.