Chiefs' Tight End Travis Kelce | SCREENSHOT: Craig Ambrosio/YouTube

Since Sunday, sales of Travis Kelce’s #89 Kansas City Chiefs jersey have increased… Swiftly. That’s what happens when you have a budding romance with one of the most famous and influential stars in the world.

Travis Kelce scores a touchdown with Taylor Swift watching | SCREENSHOT: Highlight Heaven/YouTube

By now, everybody’s seen and heard all about Tayor Swift’s famous appearance at Arrowhead Stadium on Sunday to watch Kelce and his fellow Super Bowl Champions decimate the Bears, 41-10. During the game, the pop megastar, who just completed a billion-dollar worldwide tour, stopped by to see the game.

It was a bit of a stunner for both sports fans and Swifties around the world, but it’s quickly turning into a feel-good story in pop culture. To go along with his enormous talent, Travis Kelce is also considered one of the personable and charismatic players in The League.

And let’s face it: Taylor Swift is one of the most recognizable women in the world. On top of that? She has an incredibly loyal fan base.

How loyal? Well, the news that the pair, both 33, have now made their pairing public sparked quite a stir on the store shelves. Since their love story was revealed, sales of Travis Kelce’s jersey are now one of the top selling in the NFL. Much like one of his girlfriend’s songs, it skyrocketed up the charts rather quickly.

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A spokesperson for apparel manufacturer Fanatics told The Associated Press that sales of Kelce’s jersey blew up Sunday with “a nearly 400% spike in sales throughout the Fanatics network of sites, including”

For the record, Travis Kelce had a good day on the field, too. He notched seven catches for 69 yards and a touchdown. Meanwhile, Tayor Swift watched and cheered, while sitting next to his mother, Donna.

After the game, Kelce did not address the media but was spotted leaving the stadium with Swift before the two drove away in a convertible.

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