Dallas Cowboys owner Jerry Jones will be available to take questions from fans at AT&T Stadium now. No matter when you need him, he’ll be there. At least, in a virtual manner.
Jerry Jones visits Landover, via Wikimedia
The 80-year-old billionaire will be featured in an exhibit called “Meet Jerry Jones” – an AI-powered hologram featuring his likeness. Visitors will be able to sign up for what’s being called the “owner’s experience tour” or opt for private group tours to interact with the technology. Tickets for the tour will start at $55 per person.
Jones is the most visible and active owner in the NFL, known for being hands-on with many aspects of his franchise and the league as a whole. He also serves as the general manager for America’s Team. His autonomy over his organization is unquestioned. And in football-crazy Dallas, Texas, he’s almost like a god.
That’s why it’s so appealing for Cowboys fans. The idea that they could actually converse with Jerry Jones is now a reality, even if it’s really just a virtual clone.
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“Get a peek behind the curtain and into the fascinating life of Jerry Jones,” the tour’s website says. “In partnership with AT&T and with a focus on innovative fan experience, this interactive technology gives tourgoers the opportunity to ask Mr. Jones a variety of questions ranging from his early life and upbringing to his collegiate football playing days at Arkansas, early business ventures, and his time as the team’s Owner, President, and General Manager. The hologram consists of countless possible responses generated by AI technology that’s designed to deliver an experience similar to a real-life conversation with Jerry Jones. Ask away!”
Jerry Jones purchased the Dallas Cowboys from former owner H. R. “Bum” Bright for $140 million in 1989. Today, the franchise has an estimated value of over $9 billion.
While Jones’ stewardship hasn’t translated into any Lombardi Trophies for a few decades, that valuation makes his Cowboys the most valuable sports franchise in the world.
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