UNC fans are going wild after Bill Belichick’s daughter-in-law, Jennifer Schmitt, appeared to snub his much younger girlfriend, Jordon Hudson. There seems to be no love lost.

And Tar Heels fans can probably relate.

During a UNC football game against Stanford on Saturday, Schmitt and Hudson reportedly kept their distance and didn’t even look in each other’s direction.

Hudson, the 24-year-old former cheerleader, was dressed in a white tank top and a blue reptile-print miniskirt, with her arms crossed, as photos show. Schmitt wore a long-sleeve white crop top and high-waisted Carolina blue shorts.

Neither opted to share fashion tips, it seems, during the game.

No love lost between Jordon Hudson and Bill’s daughter-in-law

Frosty as this reception was for Jordon Hudson, it’s Belichick’s boo that is getting a reputation as an ice queen. As evidenced by her viral reaction during an interview with CBS.

You know the one, when the young Siren interrupted after a question about her relationship with the eight-time Super Bowl-winning coach.

“We’re not talking about this,” Hudson pouted to interviewer Tony Dokoupil.

The network later claimed she interrupted the interview multiple times and was a “constant presence” on set, raising concerns about her influence over Belichick.

What, is she Bill’s babysitter?

It turns out that Schmitt, who is married to Bill’s son Stephen, wasn’t a big fan of the Jordon Hudson show after that incident either.

“Publicists act in a professional manner, and don’t ‘storm’ off set delaying an interview,” she said at the time.

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North Carolina on a winning streak

You’ll have to forgive her, Jennifer. Jordon Hudson is not as wise in the ways of the world as, say, a 73-year-old football coach. She is, after all, just a former cheerleader and beauty pageant contestant.

Meanwhile, Belichick’s team is actually starting to make some noise on the field, albeit a very minor, somewhat squeaky noise.

The Tar Heels defeated Stanford 20-15, one week after toppling Syracuse. Of course, those are two of only four teams in the ACC with a worse record than Belichick’s squad.

But hey, at least we’re talking a little more football down in Chapel Hill—anything to take the focus off the Hudson-Belichick circus.