Dale Earnhardt Jr. via Good Morning America YouTube

The Solid Rock Carriers CARS Tour has some high profile new owners to add to their ranks, including not one, but several NASCAR legends and figures including Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks.

Source: CARS Late Model Stock Tour YouTube

“This is a team come true for me,” said Earnhardt in an official statement. “I’m a huge fan of the CARS Tour and local short-track racing. The competition, the tracks, and the drivers are some of the best around. These regional series are vital to the quality of racing you see at the top level. Jack (McNelly, CARS Tour founder) has done a tremendous job establishing the CARS Tour as a preeminent series, and I’m thrilled to be part of its future.”

“I are up racing Late Model stock cars on the West Coast,” added Kevin Harvick, who also expressed his optimism on the future of the tour. “Late Model racing has always been a passion of mine, and I want to ensure short-track asphalt racing and the CARS Tour continue to grow and succeed. I look forward to sharing the responsibility with this like-minded group of racers.

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This series will hold 19 race weekends this season, and the new owners hope to make this the best one yet since they’ll be bringing with them decades of experience in operations, brand management, business strategy and other skills needed to grow and succeed.

“The opportunity to work with a group of partners that I have so much respect for in the sport that I love is amazing,” said Burton.  “Collectively, I believe we can contribute to grassroots racing and the overall health of motorsports in the process. By building off the positive foundation jack has build, I’m confident we can create a next-level experience for competitors, partners and fans.”

Jeff Burton via Dale Earnhardt Jr.’s Dirty Mo Media YouTube

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Marks also expressed his outlook, saying “This is something I’m really excited about, not only for Trackhouse and the initiatives that we’re pursuing, but for the short-track racing in general. Asphalt Late Model racing truly is the foundation of NASCAR and bringing a group like this together will serve the racer and fan. The CARS Tour is so important to the racing scene in the southeast, and this group can bring a wealth of experience, knowledge and passion to the series that will ensure authentic and valuable growth in the years to come.

March 11 marks the start of the CARS Tour season, which will kick things off at Southern National Motorsports Park in North Carolina this Spring.

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