Jonathan Isaac via Huckabee on TBN YouTube, screenshot

The basketball player once known for refusing to insult the nation by kneeling during the national anthem is combining his faith and business to craft his new faith-focused brand

Jonathan Isaac is bringing together his notoriety and Christian faith to launch a new brand of athletic apparel company aimed at athletes who want to share their faith in a fashionable way.

Jonathan Isaac standing while others kneeled in protest during the playing of the national anthem, July 31, 2020 via House of Highlights YouTube, screenshot

“To live bold means standing up for what you believe in. What would it look like to give people the freedom to wear their values on their feet? And just have that freedom to say this is who I am, this is what I stand for,” said Isaac in the launch commercial for his brand Unitus’ flagship running shoe.

“Making a decision to be authentically you, no matter what anybody has to say about it, no matter what anybody thinks, no matter what you may face, no matter what you may come up against.

“Who you are is not defined by what you do, how good you are at something. Who you are is defined by striving to become a better version of yourself.

Watch the ad below:

“This is the first basketball sneaker with a visible bible verse on the outside. I try my best to come up with Bible verses that were important to me and spoke to my journey and spoke to who I am as an individual.”

He spoke about the quality of the shoe, and also said that it’s for everyone. “Whether you are on a basketball court, whether you’re a teacher, whether you are a mailman, you have the opportunity to walk in true greatness by the decision that you make each and every day.

“Understanding that Christ is with me. Miracle gives me the strength to live. I can’t wait to lace them up.”

In July 2020, Isaac chose not to kneel during the National Anthem amid the BLM protests, standing out as the only player to do so while others knelt.

Criticized for his stance, Isaac decided to launch his own brand that reflects his personal values, featuring Bible verses.

Will you be picking up a pair? Let us know in the comments below and across social media.