Olivia Dunne’s fans are paying a premium to have a ‘personal connection’ with the pop culture princess of gymnastics
NCAA gymnast Olivia Dunne has rapidly grown into one of the biggest sports influencers on the planet in recent years. Her combination of athletic ability, good looks, and winning charm have made her one of the most marketable athletes in the world. Now, her fans are showing a willingness to fork over big bucks for anything that has to do with the back-flipping beauty.
Olivia Dunne, 21, recently partnered with the Leaf Trading Card Company, and part of her deal was to sell autographed pairs of her LSU leotards. Priced at $129, the leotards quickly sold out on Leaf’s website.
As if that wasn’t thirsty enough? Dunne’s fans are paying top dollar on the ‘black market’ for the items.
Less than 24 hours after selling out on Leaf’s website, resellers are already offering up the Olivia Dunne-signed leotards for nearly $1k on eBay. And, there have been multiple requests for Leaf to introduce more Olivia-autographed merch.
“Olivia Dunne is a generational talent that transcends sports with her millions of social media following,” Leaf’s marketing director CJ Breen said about the partnership with the sparkling young gymnast.
He’s not exaggerating, either. The Bayou Bengal bombshell recently did a photo shoot for the 2024 Sports Illustrated Swimsuit issue in Portugal, that had cameras and eyeballs popping. Her popularity keeps on growing, and it’s clear that she has a long career ahead of her that extends far beyond the balance beam.
Dunne is currently the highest-paid female athlete in the NCAA with an estimated valuation of roughly $3.5 million annually. She is signed to endorsement deals with several companies, including BodyArmor and Motorola.
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