In a recent interview with Tucker Carlson, UFC head Dana White, who has gone public about doing business with Anheuser-Busch, stuck up for Bud Light as it trues to restore its image after the Dylan Mulvaney fiasco.
Mulvaney is a high profile trans woman/biological male whose image was put on Bud Light cans to widespread public backlash.
Dana White: 'If you're a patriot, you should be drinking gallons of Bud Light.'
The full-court press (Kid Rock, Peyton Manning, White) is on from Bud Light. But American beer drinkers don't seem ready to give up their boycott: https://t.co/rZGduoVHIKpic.twitter.com/oJJRGLUMNU
“I’m getting to a point in my life and career where I want to be with people and sponsors I’m aligned with,” White told Carlson while adding, “If you consider yourself a patriot, you should be drinking gallons of Bud Light,” White told Carlson. Gallons of Bud Light.”
The UFC chairman wasn’t done marketing for Bud Light.
DANA WHITE: "If you consider yourself a patriot, you should be drinking gallons of Bud Light. Gallons of Bud Light! You should have Bud Light drums stacked in your garage."
“You should have Bud Light drums stacked in your garage and drinking it right outta the keg. They are way more aligned with you than most of these other beer companies are,” White continued. “That I guarantee you.”
Take it from someone who is in the know who does business with beer companies. You are way more aligned with Bud Light than any other beer company.”
Including Yuengling?
Dana insists.
Now, is it the money talking?
“I’m on the right side of this,” White concluded.
Should Bud Light Be Given A Pass At This Point?
Is this Bud Light refresh a concerted effort?
Outkick added, “Meanwhile, news dropped this week that none other than Kid Rock, who made news during the boycott earlier this year when he made a video proclaiming, ‘F–k Bud Light & f–k Anheuser-Busch,’ told Carlson that his boycott of the brand is also over.”
“At the end of the day, when you step back and look at it, like, yeah, they deserved a black eye and they got one. They made a mistake,” Rock told Tucker. “So, do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.”
Kid Rock said the brand has suffered enough punishment.
