The Kansas City Chiefs defeated the San Francisco 49ers at Super Bowl 58 on Sunday night.
Super Bowl 58 beer prices also defeated some attendees’ wallets.
The price of a single Bud Light – a brand that has had troubles for political reasons over the last year – was $16.99.
That’s right – $17 for a freakin’ Bud Light!
You Could Buy a Whole Case for That Price
But maybe you prefer a Michelob Ultra or for non-beer drinkers, a Bud Light Seltzer?
No problem. They have them.
For $18.99 a can!
That’s right. A dollar shy of $20 for a Michelob or a hard seltzer.
That’s as much as an entire case for either if not more.
Outkick’s David Hookstead reports, “Beer being expensive is the norm at NFL stadiums and other pro sporting events, but that doesn’t make it any easier to swallow. I can get a Miller Lite for $1 a can at the store, and you’ll never see something that cheap at an NFL game.”
“The Super Bowl is the most important sporting event of the year. That’s just a fact, and that means there’s money to be made for everyone involved – including beer vendors,” he wrote.
Hookstead noted of this year’s Super Bowl, “A Modelo – something found for $5 at my favorite Mexican restaurant in Washington, D.C. – cost $16.99. The same applied to Bud Light and Michelob Ultra was listed at $18.99. Bud Light hasn’t been popular in almost a year, and single cans were selling for nearly the price of an entire case.”
There Has to Be a Line in the Sand, Right?
There’s an old saying when it comes to concerts, clubs and sports.
“You’re not paying for the alcohol. You’re paying for the right to drink the alcohol in that setting.”
I’m not sure I’ve ever agreed with the thinking, but it’s what applies to this situation and other events with expensive drinks.
As someone who goes to Las Vegas on a regular basis, I can promise you drinks can be wildly expensive. However, there needs to be a line drawn in the sand, right?
One would think so.
And $17 to $19 for a can of plain old Bud or Michelob beer should certainly be that line.