This sports reporter must confess – I never thought I’d be typing those words in this, or any other lifetime. Go ahead and read that headline again.
Tennessee Titans quarterback Will Levis has a new mayo and coffee-scented cologne … and it sold out.
OK, now go read that last line again!
Hellmann’s announced Tuesday the release of a brand new scent inspired by Levis called “Will Levis No. 8 – Parfum de Mayonnaise.”
What? Eau de Grey Poupon wasn’t available?
Everything about the announcement is incredible. Levis’ new scent features a “mayonnaise accord” accompanied by a “whisper of parsley” and “subtle coffee undertones.”
“The creamy and slightly tangy note adds an unexpected twist, mirroring Will Levis’s bold personality,” the Hellmann’s announcement reads.
Oh, and lest we forget about the “sensual musk base” that “weaves through the composition, providing a soft, lingering allure.”
Even better? Check out this commercial for the Mayo-inspired cologne.
The fragrance you’ve been craving is here. Introducing Will Levis No. 8, Parfum de Mayonnaise. Daily supply is limited.https://t.co/JKguMXqV7d pic.twitter.com/cJZVYNQlNC
— Hellmann's Mayonnaise (@Hellmanns) August 13, 2024
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Will Levis Mayonnaise Cologne Sells Out
While some of us still can’t quite grasp what we just watched, you must admit that is great stuff. Will Levis’s sense of humor is obviously in mid-season form.
Whatever it was, people clearly were enamored. The advertisement has over two million views on X as of this moment.
Views are translating to sales it seems. Hellmann’s website indicates their “Parfum de Mayonnaise” is sold out. But fear not, fresh stock is on the way.
“We hear you, and we’re happy to announce restock tomorrow at 10AM EST!” they wrote on X.
A Lifetime Supply Of Mayo
You may or may not be wondering how a partnership between a mayonnaise company and Titans QB Will Levis came about.
Levis went viral for his habit of putting a dab of mayonnaise into his coffee. That led to Hellman’s signing him to an endorsement deal and man, the perks were off the charts.
Levis scored a “lifetime supply” of Hellmann’s mayonnaise.
“Knowing I’ll have the mayonnaise in my fridge for a lifetime is a dream come true,” Levis said at a ‘press conference.’
That partnership led to the development of a “Mayo Mocha” drink from Humphrey’s Street, a nonprofit South Nashville coffee shop.
“This fragrance would not be complete without subtle coffee undertones reminiscent of Will’s signature mayonnaise-infused brew,” Hellmann’s pitches on the product website.
“The coffee note brings a robust, slightly bitter edge filled with depth and warmth. It adds a comforting, familiar touch, grounding the fragrance in a sense of reliability and strength.”
The Tennessee Titans will be heavily relying on Will Levis to provide their club ‘reliability and strength’ as they attempt to improve upon their 6-11 record from last season.
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