Anheuser-Busch recently tweeted out a video that showed the company’s employees producing their beer and hailing it as a celebration of the American Worker. And when they did so, it must have struck an emotional chord with UFC star Conor McGregor, as he was moved to post a reply of wholehearted approval.
Incredible advert! Well done AB 👏 https://t.co/MNqIWIQG3X
— Conor McGregor (@TheNotoriousMMA) July 5, 2023
Unfortunately for the fearless fighter, the anti-woke crowd didn’t take too kindly to his support of a product that has been in their crosshairs (often literally) in recent months. Ever since parent company AB partnered with trans star Dylan Mulvaney, conservatives have boycotted and badmouthed the product. It’s caused sales of Bud Light and Bud Light products to drop by as high as 24% in comparison to last year’s figures.
Bud Light is not alone, as major retailer Target and other traditional brands have faced backlash from political activists and some members of the media for what they feel is an agenda that focuses too heavily on the LGBTQ community. More specifically, the perception that members of the demographic target children with their imagery and messaging.
Conor McGregor signed an endorsement deal with Bud Light in 2015, which may have been the motivation behind his public response. Or, he might have truly felt it was a unifying message from Anheuser-Busch in light of all the recent controversy. But while it may have been an attempt to turn down the heat surrounding the issue and their product, both The Notorious One and the company just basically threw more gas on the fire.
For his part, Conor McGregor already has enough other troubles on his plate. He’s currently denying charges that he raped a woman in Miami during the NBA Finals. The allegations stem from an incident that allegedly took place after the Nuggets had defeated The Heat on June 9. The incident is still under investigation, with two separate CCTV videos related to it being attained by police.
At the same time, he’s also being pressured by his boss, UFC President Dana White, to get back into the United States Ant-Doping Agency’s testing program. Both White and the promotion were expecting the Irishman to fight at some point in 2023, but the longer he stalls, the more unlikely that seems to be.
While fans have generally shown patience with McGregor’s unpredictable and sometimes criminal actions outside The Octagon over the years, they turned on the former champion this time around. There were a lot of criticisms that the fighter was acting like a corporate sellout. And (of course) there were some homophobic shots taken at McGregor himself for being a supporter of the video.
McGregor has stated that he will fight in 2023, even if he has to apply for a pre-fight exemption from USADA. He hasn’t stepped into the cage since July 2021. He lost by referee stoppage to Dustin Poirier when he suffered a seriously broken leg. He’s been on the road to recovery since and is expected to battle his fellow The Ultimate Fighter 31 coach Michael Chandler at a date to be determined.