The content creator platform OnlyFans, known predominantly for adult-themed content, has recently become official partner with the Professional Fighters League in order to grow their brand exposure within the combat sports world.
OnlyFans has already been building up its network within the fight community for some time now. Famous examples of fighters who have come over to put exclusive content behind a paywall include women’s boxing champion Ebanie Bridges, and former UFC contender and recent BKFC fighter Paige VanZant.
Even male fighters such as former two-division UFC champion Anthony “Showtime” Pettis have joined, though unlike Bridges and VanZant, Pettis treats his account more like a behind-the-scenes blog than, well, you know.
This new partnership will make OnlyFans’ footprint in the fighting world even bigger. The outfit has already locked in several of the PFL’s most popular male and female fighters, including Biaggio Ali Walsh, Olivier Aubin-Mercier, Amber Leibrock, and former UFC-turned-PFL fighter Kaytlin Neil.
The intention, according to Bloodyelbow.com, is to host “behind-the-scenes footage of PFL fighters in the lead-up to their fights,” but what the fighters want to do additionally with their accounts has yet to be seen. It has to have occurred to some of them that an adult account could make them more money than they make fighting, such as Bridges and VanZant who became millionaires creating risqué content on the platform.
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“OnlyFans is thrilled to announce our partnership with the PFL and welcome their fighters to our creator community,” said Keily Blair, OnlyFans chief executive, in the statement announcing their new partnership.
“These types of collaborations demonstrate the power of our platform to connect athletes with their fans. OnlyFans is giving the PFL another platform to grow their global fanbase through exclusive MMA content, and helping their fighters generate additional revenue alongside their sporting achievements.”
Do you think these fighters will stick to just “behind-the-scenes” content or will they fall prey to the lure of trading their dignity for easy money? Let us know in the comments below and across social media.